Within the last three years or so, super-premium mattresses are becoming all of the rage. Before the rise of the super-premium category, you were hard pressed to spend three thousand dollars or more for a mattress set. What is going on?
Mattress sets are one of those odd consumer items that do not come with the ability for the consumer to peek under the hood. Traditionally, the mattress is sewn up tight so you must rely upon one ore more consumer cues to judge a mattress. Many people opt for a brand name that they have heard of. Some people rely upon the word of a sales person. Most people try the mattress out to see how it feels. Many people judge a mattress, literally by the mattress cover and even the cover color means a lot to some. There are preferences for pillow top mattresses. Some people go by what is on sale. There are those few people that will buy the most expensive. If it costs more, it has too be better, right?
Well, in many cases, too bad so sad. The dirty little secret in the mattress industry is that the mattress manufacturer is hard pressed to add enough extra goodies to a mattress set to make it cost much more then $4000 retail. And the extra goodies they add, like silk thread, gold plated handles, a registration number and so many other little quirks, really do not add to the sleep better factor. I hate to blow the whistle but the folks paying for the $8000 mattresses are probably over paying and making a manufacturer, a store owner and a salesperson very happy. Read more »
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