Asset Leverage, near limitless opportunities to sell more of your products

Would you rather promote your products and services to leads who don't have any direct experience with you, or don't trust you? Or would you rather "Piggy Back" on the experience, trust, and goodwill of another non-competitive, like-minded company that could offer your products to their existing client base for a quick windfall profit. I'm talking about using Joint Ventures to leverage the experience of others for a mutually beneficial business transaction to increase profits.

What form of marketing are you using today? Is it working? How well is it working? Are you testing other marketing programs against your best producing marketing strategy? Integration Marketing is a highly effective way to increase your marketing productivity and increase the number of leads that see your marketing message. This means you can, in all practicality, double, triple, or quadruple your profit enhancing activities by exercising a fraction of the time, effort, and money that your most likely exerting today.

Apply this form of Integration Marketing to your next promotion and you could exponentially increase your sales...

Write down the top 3 things you think you need to do to get your idea, project, or goal to the next level. For example, if your objective is to get more prospects to call you for your services. Think about who else has an existing relationship with the highest probability purchaser that would also be interested in your laterally related product or service. If you offer a Blog setup service for $149, you could collaborate with a Graphic Designer (there are tens of thousands of them out there) and offer a $49 referral fee to the designer as an up-sale that they do for you (Parallel Stream #1) to all their clients that they create logos, web sites, headers, and web based videos for. The key here is practical application of the Parallel Stream Concept. Once you get this Parallel system in place with one other Collaboration Actor you can repeat this process over and over. Once you've created one Parallel Stream it's fairly simple to take that marketing model and apply it in 2, 5, 10 or 20 other similar situations. In this case a Graphic Designer, but how about an Illustrator, a Video Editor, or a PC/MAC repair service.

By applying asset leverage to your existing marketing strategy, you could effectively double or triple the effectiveness of your marketing message? Test it and find out, you may just be amazed at the results!

Copyright (c) 2007 Christian Fea