The serious network marketer is always in search of a good MLM business lead. Anyone who has been in the profession for long realizes the difference one strong distributor can make in a downline. It's too bad most people do not understand how to market the correct way.
In fact, one reason so many new distributors fail is they are told to make presentations to some of the worst MLM business leads - their friends and family. This nearly always leads to rejection after rejection. Soon the excited new business owner is dejected and looking to quit.
Most sponsors are still teaching old school techniques of speaking to anyone that will listen, this can kill your business. This is often taught as the dreaded "three-foot rule," which encourages network marketers to talk to everyone that comes within three feet of them. The problem, of course, is that not everyone within three feet is a qualified MLM business lead. Ultimately this leads to more rejection and more dejection.
Buying leads is usually the next advice a new distributor gets from their upline, this never works. You'll almost never find a solid MLM business lead on such lists. Many such programs are scams that only make money for someone higher in an organization. Anyone encouraging the purchase of leads should be asked if they're making any money off the program. Anyone with a successful network marketing business shouldn't need to be in the lead-selling business.
All this is to say that the retention rate in a downline will go up if distributors are trained how to easily recognize a good MLM business lead when they find one. The network marketer's success rate will go even higher once they learn what to do once they have identified a good prospect. These sponsoring skills will greatly increase the chance of success. While there are no absolute rules for identifying the best leads, there are characteristics that some better than others.
One trait to look for is motivation. If a prospect has a strong reason why they must succeed with a home-based business, they are less likely to quit when disappointment comes. There is a difference in an MLM business lead that has a bunch of hopes and wishes, your looking for desire, this will keep them on track to achieve their goals.
You do not want someone in your group that knows everything, a know it all. Someone that demonstrates the ability to follow a system and the flexibility to change course when something isn't working will likely be a good MLM business lead.
People who dream big dreams make some of the best MLM business leads. Show them a simple, achievable way to get what they want in life. Share with your prospects the correct skills necessary so that you can better help them.
Most people that are already involved with an MLM business are not successful, teach them the skills they need and watch your dreams come true. No doubt finding a good quality MLM business lead will make the difference with your success. Mentor them. Ultimately, the way to reach your goals is by focusing on helping the others in your group reach their dreams.
