The Business Logic of Network Marketing

The model of network marketing is about cutting out bottlenecks in distribution and lowering marketing expenses. The mother company markets their products through mini-distributors, which is their main form of distribution. Which can be done in person, direct ship, or mail order from a distributor who holds stock.

This is growing in popularity now even more so, with greater amounts of stores stocking lots more products! Take a look at some of the most Popular companies, IBM, Microsoft, Amazon.com, Nike, Reebok, Coca Cola, Pepsi, Barnes and Noble, RCA, Lands End, and the list is endless. Let me ask you a question. What does all MLM have in common? Think about it, and it's the same thing ALL successful companies have in common, and what is that? Multiple Channels of Product Distribution, and not keeping their product a Secret! They ALL have set up numerous distribution outlets to market their products, and have constantly kept their name out in front of folks,(that is called "Name Branding")

Can we learn something from this? YES! In Network Marketing, you have the ability to Market product through Multiple Distribution Channels(called a Downline), and not have to put up the millions of Dollars it takes to introduce a Product into the Marketplace, and the other part of that we can learn from. Don't keep it a Secret! Creating a method of great EXPOSURE for generating interest in your products and the interests of business you want.

People have to Know about it! If we take a multi-national chain store, and ask why they have so many presences in all the different countries, states and cities around the world?

To INCREASE EXPOSURE, which INCREASES SALES!

They've discovered the power of "Multiple Unit Marketing" and how essential it is to succeed in business. Essentially the more exposure (number of stores) are around, the greater the sales, and brand awareness will be with potential new consumers. This will improve knowledge and turnover, and the ability to sell more product via retail stores.

Thats why Amazon.com covers several hundred thousand websites! Multiple Channels of Distribution and "Exposure units". The great power of MLM and networking distribution strategies. With MLM, you can do the same Marketing Strategy through the power of "Networked Distribution" through Multiple Units as well, called Distributors!

In effect, what you have done is create a Network of "Distribution Channels" for your Product( a downline) which you can receive "Brokerage Royalties' or Overrides on that can be quite substantial. And all that is... is taking the Best of Corporate Marketing, and Refining it into what we call "Personal Marketing", each distributor is a Personal Marketer for the company with a chance to take Traditional Marketing ideas, and engage them in less than traditional ways.

The MLM Distribution Network. And then go and create multiple channels of outlets, and network them together so they move products and sell as one entire seamless operation.

That is "Networked" Marketing at it's best and can create an Incredible Revenue Source for many people through the movement and sale of products of all kinds. It's really a MUST to approach this marketing model as a "real business"!

Too many folks Do not, they approach it as a hobby, or just "Trying it" which guarantees failure. Every millionaire in MLM approached this Business as a Business and took nothing for granted, will you?

Good question! Yes, Network Marketing IS a business, a Powerful Business, with Personal growth Fueling it, and Driving it Forward. The Secret of this Business is to build a Framework and Structure of the "3 Cs"

1) Build a Structure of CONSUMERS. It's a MUST to have a content and satisfied consumer base, and a network of happy consumers!

2) CREATE a framework of vendors or a group of distributors from an existing happy client base, who are heppy with you and wish to help you grow, and at the same time build their own business profits in a solid and stable way!

3) CONTINUE building a CONSUMER Base, and CONSTRUCTING a Solid Group of "outlets", or Distributors, and then. LEAD them to the Captured Vision of their Hearts, LEADERSHIP is the KEY to a SOLID and Long Lasting business in Network Marketing!