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How many of your slip-ups can your business stand? For over 15 years now I have been a member of an "entrepreneurs" category registered in the local government. I'm the owner of two companies. In fact, one of them has already been dissolved. Now I'm just sitting and reading. I have a lot of time for chatting on the Web and relating discussed matters to my own situation. What did I do wrong while running the first company? Words in advertising Have you ever seen an ad without any words? Be it a radio, TV, cinema, press, Internet or outdoor advertisement, text is always an element of the utmost importance. How to advertise a web page 'How to advertise a web page' is a very common question. Unfortunately, the answer is neither simple nor unambiguous. Why? Viral marketing Viral marketing refers to a specific kind of marketing technique. It creates a situation where potential customers pass along some information about a company, services or products. It doesn't have to be precise information, it can be co-called building brand awareness i.e. creating desired associations with the company's name or logo Efficient mailing on the basis of the essential principles of e-mail marketing - part II The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail. Efficient mailing basing on the essential principles of e-mail marketing - part I The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail. Creating brands on the Web - E-BRANDING Companies creating their image on the Web are divided into two groups: e-business in the literal meaning and companies from other sectors. The brand creation process in the first case is very similar to the one undergone by all newly founded companies. Features of a good internet store Graphic design should be lucid and refer to the product range of the shop, it is not recommended though to overdo with graphics because the website should load smoothly. It's particularly important that product thumbnails should be separate, well-compressed files. Business through WWW Why business through the Internet? The answer to this question is very simple. It is estimated that 10 million people in Poland use the Internet. Therefore, it is an enormous market of potential clients with almost infinite absorptive power. Characteristics of partnership programmes Which partnership programme seems more attractive to you - the one that offers you 5 % commission or the one offering 20%? The first answer that comes to your mind is: "it's obvious that the latter! A higher commission means bigger profits at a lower cost and in a shorter time!" Market research costs - how much? Nowadays, information is regarded as invaluable.Any company needs internal information (generated by individual departments) and external information (generated by the widely understood company's environment), in order to work out an effective marketing strategy. Is e-commerce for me? Small businesses run up against the same obstacles on the market as big corporations. They also have to respond quickly to any changes and meet the clients' needs. Big firms can afford expensive promotion and media advertising. For small enterprises e-commerce is nowadays an important development factor.

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