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Graham Baylis's Articles in Business

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Of Hares and Tortoises and Search Engine Marketing The fable of the hare and tortoise is known by most people, but it has parallels in the world of the Internet, specifically in the area of Search Engine Marketing. Take a light hearted look at the issues using the old fable and see which one wins this time. First Impressions Count: The Importance of a Top Class Exhibition Exhibitions are a great way of getting your message across to your 'public', especially as they have chosen to be there, but you need to do it the right way. Your prime weapon is of course the exhibition stand, but if you get this wrong and you are handicapped from the start. This article provides you with some ideas on what makes a stand really work. Choosing the right Business Intelligence consultancy Business Intelligence (BI) enables faster data analysis and more effective business planning but getting an organisation to the point where BI can work for them can be a complex process. It is absolutely essential that the right consultancy is employed to facilitate the change. Always look for a reputable consultancy with a verifiable track record and demonstrable implementation experience before making any decisions. Training your staff in Business Intelligence can make all the difference Every business generates huge amounts of data that is usually collected, stored and treated as a priceless asset. Sadly, stored data is often completely worthless. The reason is quite simple: In many companies the people who make the decisions don't understand how to extract useful information from their data and, worse still, they don't know how to change this situation. Training can help, read on to see just how much Making the Right Business Decisions Making the right decision every time is probably the toughest challenge faced by any company director. Unless 'up to the minute' business information is available at their fingertips the average company director simply has to rely on guesswork. Okay, these may be 'educated' guesses but, believe it or not, there is a much better way to run a business. Business Fact not Business Fiction In the old days, businesses often had to make guesses about what was going on and what their figures really looked like, any hard facts being difficult to get hold of and taking so long to be produced that they were almost useless by the time they were available. Not now though, with Business Intelligence, suddenly all becomes clear. Join Geoff on his journey of discovery Santa Didn't Come... It's Christmas day and your five years old, and Santa hasn't come. Find out why and how you can stop the same sort of thing happening to your business. A New Year a New Perspective Gerry a fictional company owner, suddenly understands he is not promoting his business in the right way. He sees the light and realises the images he is using are just not the right ones. Travel with him on his journey to enlightenment. Train Without Pain Remember the days when training meant a blackboard and chalk? Well today it's all very different. Come on a journey to see just how much. How to mind your own business Looking a fool when being asked by the big boss questions about the business is not a good idea. See how one fictional MD got out of the problem

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