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Mithun Rao's Articles in Business

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  • DIamond simulants - history and facts
    Diamond simulants are basically gems that look like the diamond but in reality are neither natural diamonds nor those that are produced synthetically. The popularity and appeal of the diamond are responsible for the numerous diamond simulants that are floating in the market today. Some of these simulants are found in the earth and some of these simulants are created in labs.
  • Diamond cutting centers
    The cutting process is obviously one of the most important steps in the journey of a diamond from a rough diamond to a polished and glittering one. Just as there are specific locations where diamond mines have been located, there are various centers across the world known for their diamond cutting expert resources.
  • Be careful when buying Alexandrite gemstone
    Investing in gemstones can be a profitable business if not just a hobby. But love for gemstones and appreciating their worth are also equally important. One should, therefore, not only look at the monetary benefits but also should be able to appreciate their beauty.
  • Mistakes to aviod when handling diamond jewelry
    Many people who trade in diamonds do not realize that the manner in which you handle your diamonds can actually impact the business. But there is a very simple and basic reason why this is true.
  • Packing the jewelry attractively.
    An old adage states: "It's what inside that counts". In today's age, it is not always true - especially in the jewelry industry.
  • Gifting ideas to improve your customer loyalty.
    Advertising your brand name by giving away gifts can leave strong impact on the customers, which no other advertising campaign can even come close too. Effective advertising, specially for jewelry business, creates awareness and maintains a positive image of the store. So next time you think of spending some money for advertising consider the following low cost tips.
  • 14 power tips to handle women customers.
    It is obvious that as a jewelry designer, a majority of your target buyers are women. Women love jewelry and women spend hours and hours deciding to buy and eventually buy a piece of jewelry. So how do you go about establishing your jewelry business so that you target your client base? Here are a few tips which will guide you in establishing your jewelry business, target your client base and even retain your client base for a long time to come.
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