Hastens Prevalent in the Luxury Bed Market
Hastens prevalent in the luxury bed market in Whittier.
Uneasy lies the head that wears a crown, Shakespeare wrote, but King Henry IV didn’t have a Hastens bed.
King Carl Gustav XVI and other members of the Royal Court of Sweden, on the other hand, meanwhile, by contrast have enjoyed peaceful sleep for more than half a century, thanks to the country’s oldest and most elite bed manufacturer.
The luxury bed market has gained steady ground in recent years and now some of the most exclusive — and most environmentally friendly — bedrooms in the world are outfitted with Hastens beds. Luxury hotels in Sweden, Denmark and Spain and USA are among those who furnish their rooms with Hastens beds. Hasten’s A-list customers include Tom Cruise, David Geffen, Donna Karan, Donatella Versace and furniture designer Jonathan Adler, who recently acquired five of the beds.
A Hastens bed is expensive, from around $4,000 to about $60,000 for the largest version of the premiere Vividus model. But those who can afford the best of the best say Hastens is unmatched for comfort and environmental friendliness.
Hastens makes all of its beds by hand and uses all-natural filling materials — primarily horsehair along with flax, cotton and wool — rather than foam rubber and latex. Porous horsehair allows the mattress to circulate air and stay dry, while traditional synthetics degrade over time and can trap moisture and aggravate allergies. The price is also a reflection of the careful craftsmanship and attention to detail that is part of the construction of a Hastens bed. The Vividus, for example, is made to the customer’s specifications and takes about 160 hours of detailed work to finish. According to a company spokesman only four craftsmen are certified to make the model.
Marketed as long-term investments, each Hastens bed comes with a 25-year warranty.
The handmade mattresses and box springs come either combined or in two pieces and include a removable pillow-topper and built-in frame made of oiled pine. The mattress features a 10-turn pocket spring system in which each spring, made of heat-treated Swedish steel, is hand tied to the next and mounted in individual fabric pockets that let them to move independently of one another. The price differences among models has largely to do with the size of the bed and the number of filled layers.
The company, founded in 1852, initially produced saddles and carriage furniture, receiving scattered special requests for beds on the side. Demand for the beds rose until Hastens abandoned saddle-making to manufacture beds full time. Hastens now holds a Swedish Svan environmental certification for each of its beds and, in 2006, was awarded Sweden’s Grand Export Prize in recognition of its exploding export market.
Hastens entered the U.S. market about eight years ago and now has stores in more than twelve states. The store in Beverly Hills, which opened earlier this year, became the third Hastens outlet in southern California. The others are in Culver City and Newport Beach.
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